VW plays it clean with great success

Volkswagen announced July 2009 sales of 20,590 units, up from July 2008 sales.  And there is no doubt about it – VW’s clean diesels are leading the pack in sales.  The Jetta, Jetta Sportwagen and Touareg TDI came in accounting for more than 30% of the month’s total sales.

“Volkswagen of America is extremely pleased by how well our clean diesel TDIs continued to sell throughout July, and by our highly successful first month of the government sponsored ‘Cash-for-Clunkers’ Program,” said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. “It was not by accident that Volkswagen was able to perform so well in the government ‘Cash-for-Clunkers’ Program. Our dealers were well informed and fully trained on the rules of the program, our marketing was in place, and our product line of fuel efficient vehicles all contributed to a successful first month. I’m thrilled that our dealers were able to respond so well to the ‘Cash-for-Clunkers’ Program,” added Barnes.

As VW continues to top sales in the diesel categories, one can only hope that all industries are starting to see the beginning of the end of our current recession.

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